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Paddy Power courts controversy, German supermarket tugs at heartstrings, Road Safety offers new angle, MTV and safe sex and a sweet Co-op ad

With over 37m views on YouTube and counting, this Christmas advert for German supermarket chain EDEKA delivers a dark twist on the theme of being considerate towards elderly relatives. Some online comments suggest the protagonist is manipulative and that he deserves his family’s neglect … but no one can deny that this film makes its point.
Agency: Jung von Matt (Hamburg)
Director: Alex Feil

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