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Threat of consumers taking to adblocking in huge numbers has become a preoccupation for publishers, ad agencies and advertisers

Is 2016 going to be the year when adblocking kills the £3bn UK digital display advertising market?

“Adblocking is the thing I have been asked most about by clients, tech companies and even regulators,” says Paul Lee, head of tech, media and telecoms research at Deloitte. “What is the risk for mobile especially? It does feel like a lot of money is at risk.”

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