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Muslims can feel stifled in an industry that doesn’t appear to value their voices. It’s time advertising embraced diverse talent to better reflect society

When H&M launched its global corporate social responsibility campaign last summer, my phone was ringing off the hook for media commentary. Its ad aimed to showcase the diversity of consumers and was predicated on the idea of throwing out the fashion rulebook. But among the 60 or so individuals and groups featured, it was just one the spotlight kept circling back to: a Muslim woman.

The featured model, a popular Muslim fashion Instagrammer, was described as “looking chic” – and Pandora’s box was opened. Everyone was asking: are Muslim women a thing? Suddenly it was clear that the advertising industry needs to catch up.

Related: Marketing no longer a ‘destination industry’, adland warned

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