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New editor Tony Gallagher must play digital catchup while industry wants advertisers to believe in quality over scale

This year it’s all about the Sun. The return of Rebekah Brooks as News UK’s chief executive, a year after she was cleared of all charges related to the phone-hacking scandal, has seen a reinvigoration, not to mention a total strategic volte face, at the publisher.

With the Sun’s paywall recently dismantled, new editor Tony Gallagher now has the task of playing digital catchup and building an online giant to match the paper’s status as the UK’s biggest-selling daily newspaper.

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