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Velform Mini Waist advert encouraged unhealthy body perceptions, says ASA

A TV ad showing women using a corset to squeeze their waists to a “sexy, tiny” size has been banned.

The Shop Channel UK ran an infomercial promoting the Velform Mini Waist that showed women using the product with a presenter stating: “Have you ever wondered how celebrities get those tiny little waists they flaunt on the red carpet?”

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