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This week’s collection of new adverts opens with an Italian exhortation from Heineken to drink less of their beer and ends with a moving expression of the need to tackle Alzheimer’s disease from Chrisopher Eccleston. In between Nissan prove how tough their trucks are by using them to modify a building; Tiger Beer launches a tribute to the wok; Durex urges us to put sex ahead of romance on Valentine’s Day; and Ireland is sold as a centre of mysticism in a tourism advert

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