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Advertising watchdog ruled poster campaign was likely to cause ‘unjustifiable’ distress, after receiving complaints

A Crimestoppers ad with an image of a heart that looked as if it was “ripped out of someone’s chest” has been banned by the advertising watchdog.

The Crimestoppers Trust ran a poster campaign to get people to speak out about violent crime, using an image of someone holding a still-beating human heart in their bloodied hands.

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