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Yes, soaps influence our views on issues from sexuality to mental health – but this time there’s a Google-sized obstacle to sneaking fruit and veg plugs into dramas

Presumably working on the basis that what’s good for Tracy Barlow is good for thee and me, the government could soon be enlisting Coronation Street residents to help change national attitudes to healthy eating – and help us all live longer and happier lives as a result. Apparently, in an attempt to stave off an advertising ban on junk food before the watershed, commercial broadcasters have offered to “sneak covert plugs for fruit and vegetables into dramas”. Hence, Tracy Barlow might soon be extolling the virtues of cauliflower rice while Gail Potter-Tilsley-Platt-Hillman-McIntyre-Rodwell amorously eyes up aubergines in the corner shop.

There are two obvious ironies here. One is that, given the government’s ruthless slashing of the welfare state, stealthy privatisation of the NHS and callous cutting of public services, I sort of assumed that it wanted you and me dead, and was pursuing a venomous vendetta quite at odds with wanting us all to lay off saturated fats and sugar

Related: Soaps, mental health and cancer: how TV is shaping our attitudes

In 1998, the appearance of transsexual character Hayley Cropper in Coronation Street was groundbreaking

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