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Newspaper launch on Monday will be preceded by extensive television, print and social media ads created by Quiet Storm

Trinity Mirror is to launch a £5m ad campaign to publicise its new newspaper the New Day, including a heavyweight TV push.

The upbeat campaign, which uses the strapline “Seize the New Day”, includes a 30-second TV ad that will air in prime-time slots this weekend during Coronation Street, Ant and Dec’s Saturday Night Takeaway, England’s Six Nations rugby clash against Ireland and Sky’s Game of Thrones.

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