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Many agencies are discovering new ways of working by embedding teams within client offices, but picking and prepping the right people is key

Modern companies change so quickly that it’s becoming difficult for agencies to properly service them if they aren’t close to the action.

It’s why agencies such as ours are building embedded teams in client offices. Teams get closer to their clients, gaining a deeper understanding of the organisation’s needs, culture and politics (all valuable insights). Tight integration with clients also earns trust from the outset, which frees up both sides to work more effectively together. Results come more quickly and creativity grows.

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