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From adblocking to brainstorms, here are some key points from two days of the Guardian’s flagship summit

So said Sir John Hegarty, adman and co-founder of global agency BBH, in a session on creativity in the digital age. Asked by moderator and newly-appointed worldwide chief creative officer at BBH, Pelle Sjoenell, about the power of brainstorms in coming up with pure and original creative ideas, Hegarty replied that they’re a “colossal waste” of corporate time and (referencing the great Italian artist and inventor): “Nobody has ever said: this great idea came out of a brainstorm.”

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