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Sandwich boards may be as old as the hills, but can be a surefire way to boost footfall in the social media era

Two weeks ago the Artillery Arms pub in east London was broken into. But instead of being disheartened, quick-thinking manager Tony Bennett decided to turn the situation to his advantage. Opening the pub as normal on Sunday morning, he wrote a sign on the pub’s outdoor sandwich board which read, “This pub is so good that someone tried to get in eight hours before we open!” and posted a photo on Facebook.

Media outlets quickly picked up the story, and it has been lauded as an example of great advertising.

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