Watchdog says research project follows increasing political and public debate on equality issues
The UK advertising watchdog is to launch an investigation to see whether rules about the objectification, sexualisation and stereotyping of women in ads need to be tightened.
The Advertising Standards Authority, which received more than 37,000 complaints and banned or forced changes to almost 3,500 ads last year, said that it was prompted to start the research project into gender stereotyping in ads following the āincreasing political and public debate on equality issuesā.
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