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It’s goodbye to Brad and Dan as Foster’s move away from laddish ads

Aw, mate. Foster’s have finally called time on the two beach-bum agony aunts so marinaded in blokey Aussie banter they could legitimately be called ripperologists. Say g’day to the new guy: Tom, an amiable drongo seeking his true calling.

While drudging away in a dry cleaners, Tommo has a brainwave: by half-inching various outfits, he can test-drive possible vocations while also charming the ladies. Suave long-haul pilot? No worries! Dashing medic in scrubs? The sheilas will love it! Smouldering matador? OK, probably not an outfit you’d find in a suburban dry cleaners but it’ll look hilarious in the montage. Crucially, this is all framed as a knockabout Catch Me If You Can-style caper rather than the behaviour of a calculating, master-of-disguise pickup artist. The Mr Benn approach also opens up lots of fancy dress options for TV sponsorship bumpers and blipverts.

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