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Data, collaboration and the nature of agency relationships were hot topics at the annual ad industry event in London

London’s advertising industry was in high spirits last week as it gathered for the annual shindig that is Advertising Week Europe (AWE) and it was good to see Soho buzzing with delegates taking part in an eclectic mix of sessions in situ or via AWE’s live streaming platform.

I came away with some great insights into the challenges we face and the future direction of our industry.

Continue reading...

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