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Join us from 12pm BST on Wed 4 May to discuss how, on a sector-wide and agency level, to encourage more innovative work

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” So said GE’s Beth Comstock – now vice chair, but the company’s chief marketing and commercial officer at the time.

It’s an admirable goal for an industry always striving to produce more daring, ambitious and creative work. But it’s also not easily achieved, given the financial and time pressures facing many agencies.

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