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Shanghai Leishang Cosmetics apologises for the ‘spread of the ad’ that shows a black man being washed white and blames reports for ‘over-amplification’

A Chinese laundry detergent company has blamed foreign media for stirring up controversy over an advertisement in which a black man “washed” by its product was transformed into a fairer-skinned Asian man.

Shanghai Leishang Cosmetics said it strongly condemned racial discrimination but blamed foreign media for amplifying controversy over the advertisement, which first appeared on Chinese social media in March but was pulled after it drew protests this week following media reports.

Related: Black man is washed whiter in China’s racist detergent advert

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