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Master photographer who specialised in precisely staged advertising images and celebrity portraits

At the height of 1960s swinging London, the photographer Adrian Flowers, who has died aged 89, opened a studio in Tite Street, Chelsea. Celebrities from across the cultural and social spectrum headed there for sittings and were taken for lunch on Kings Road while their portraits were being processed. But mixing with the rich and famous was only one part of Flowers’s career, which also helped to launch those of other photographers.

Starting out on magazines in the 1950s, he capitalised on his inventiveness with props and lights, lenses and delayed shutter release to create iconic advertising images. Among the most famous was for a series in which Benson & Hedges cigarettes were half hidden in the picture: Flowers’ contribution featured the half-open coffin of Tutankhamun, the gold of the famous tomb echoing the gold-coloured packaging of the cigarettes. It was launched on the same day that a hugely popular Tutankhamun exhibition opened at the British Museum – 30 March 1972.

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