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Whether for charity or to create marketing trends, the convergence of media and tech is enabling immersive new storytelling forms

Immersive storytelling is a technique that is finding its way into new spaces such as theatres, games, documentaries, advertising and journalism. The aim is to give people the feeling of really ‘being there’, calling on 3D gaming, virtual and augmented reality technologiesin the process. Tech is making our media more entertaining, hard-hitting and unique.

Over the last year, immersive storytelling has erupted. Here are four recent examples of how to do it well. Each one demonstrates how the media and tech industries can take the principles of immersive storytelling to make better communications and entertainment. Some examples give us 15 minutes of fame, some use immersive storytelling for good, but all of them are brilliant in their own way.

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