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Virgin thinks their trains will get you ‘in the zone’. But only if you’re dressed as a giant fish

Once, train travel was just a necessary evil. Now it’s a fishy experience, thanks to Virgin’s new advert starring a woman on her way to a 20K run. The low-key heroine limbers up with a banana and a stretch on the train, but it’s her journey in a pendolino carriage that truly unlocks the power to dress up as a fish and trounce the opposition. Ms Fish is one lucky runner: she’s found a weekend when there are no planned engineering works. In other words: she’s invincible.

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