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Laundry product firm denies racial slur in commercial that has outraged the world

The company behind a Chinese advert for detergent that has been dubbed the most racist ever has defended the bizarre content, saying any discrimination is in the eye of the viewer.

In the advert a pouch of Qiaobi cleaning liquid is applied to a black man, who is then bundled into a washing machine by a smiling woman. After a cycle of muffled screams, she opens the lid and a grinning Asian man climbs out. He winks at the viewer before the slogan flashes up on screen: Change begins with Qiaobi.

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