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Advertising watchdog rules images in TV campaign show bulked up portions that overstate how much food a consumer could expect

The advertising watchdog has censured Birds Eye for running a TV campaign that exaggerated the size of its ready meals which the company argued was necessary to “bring life to the ingredients”.

Birds Eye ran a TV campaign for its Stir Your Senses ready-made meals range which shows a man and woman cooking one of its pasta products.

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