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ASA argued character in ad is seen to have boosted confidence, personality and improved self-image as a result of gambling

A TV campaign for a Sky-branded casino has been banned for using a “roulette rock star” character that glamourises gambling.

The TV ad for Sky Vegas, part of a group of companies including Sky Bet and Sky Poker in which Rupert Murdoch’s pay-TV group holds a minority stake, featured an everyman character called Michael who transforms into a betting legend when he gambles.

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