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Morrisons complained about the ‘unfair’ ad series which compared Aldi prices to the ‘big four’ supermarkets

A series of Aldi ads claiming shoppers could make big savings compared to the “big four” supermarkets have been banned for misleading consumers.

Aldi ran two TV ads which claimed that a £70 shop at the budget supermarket would cost £98 at the UK’s four biggest chains - Tesco, Asda, Sainsbury’s and Morrisons - and compared a £33.04 Alsi basket with the so-called equivalent at its competitors which it claimed would cost £53.35.

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