TV viewers frequently saw slogan of tournament sponsor Carlsberg throughout England and Wales matches, says charity
Football supporters watching the England and Wales matches during the group stages of Euro 2016 saw alcohol marketing almost once a minute during game play, a charity has said.
With French laws banning alcohol sponsorship of sporting events and alcohol advertising on television, the Euro 2016 sponsor Carlsberg replaced its brand name on pitch-side digital boards with one of its well-known slogans, in the brand’s font, Alcohol Concern said.
Related: Heineken’s F1 deal leads to further call for ban on alcohol sponsorship
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