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Search company launches new opt-in ad service for non-Google sites and tools that show how it tracks your internet activity

Google has rolled out new tools to let users see what its ad-tracking service has learned about them, and to let users opt in or out of a new personalised ads service.

The addition to Google’s account settings, called My Activity, allows users to review everything that Google has tracked about their behaviour – across search, YouTube, Chrome, Android and everything else – and edit or delete it at each step.

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