At this year’s festival, I noticed a disconnect between big ideas and niche innovations. Can strategy help connect the two, bringing more innovation into the mainstream?
At the end of last week, a loud message rang out in mainstream media that sent a big FU to politicians.
No, I’m not talking about Brexit. I’m referring to the Grand Prix winner of the integrated category at Cannes Lions 2016. A brilliantly executed idea to hijack the largest presidential TV debate in the US, with a fictional president that seems more real than the two actual candidates. Frank Underwood (FU) appears in the commercial break with his campaign ad promising “a new day in America”. Visitors sent to the website were able to buy FU swag and say FU to any issue of their choice in America. It was big, it was bold and, as it won a Cannes Lions Grand Prix, we can believe that it was breakthrough.
If we see creative innovation as filled with uncertainty, we will see creative ideas through the lens of chance
Related: Cannes Lions 2016: doing well by doing good
Continue reading...from Advertising | The Guardian http://ift.tt/294lG6S
via IFTTT
Comments
Post a Comment