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Lorna Tilbian calls for media buyers to give ‘serious thought’ to taking space in newsprint papers because ‘the pendulum has swung too far away from print’

Lorna Tilbian, the City media analyst who loves newsprint, argues that advertisers must learn to fall in love with newspapers all over again.

In an article for the News Media Association (NMA), the newspapers’ trade body, she calls on advertisers to give “some serious thought” to buying space in papers rather than concentrating online.

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