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Emerging Trends In Hotel Video Production

By Nancy Ellis


For memorable events to happen, good planning and organization is the only way to go about it. This is very important as it ensures that only good and quality productions are done on time and achievement of the intended purpose at the same time. Below are some of the key factors one should consider before doing a Hotel Video Production.

One of the most key factors to consider is the target group. Knowing your clientele is very necessary. This will guide you on how to customize the production in order to ensure that customers are satisfied by the end of the day. This way one can comfortably do the shooting and reach the audience in a very easy and convenient way.

This at times may end up being very costly for these businesses since the competition is very stiff for them to survive. This in turn can be very costly to the organization. The use of technologically advanced equipment which are used in video production is also another trend which is faced by specialists. These cameras used to produce these videos are very expensive for professional to purchase since technology keeps on changing day after day.

Being the only way to provide hospitality services to clients, video production of hotels may be used to pass promotional information about the business. This is normally done by recording a video clip of customers who usually give out testimony on their experience after they have visited the hotels. This helps clients who may be interested and are looking for hotels offering certain services to opt to pay a visit to the hotel to have the same experience. This in turn boosts the profit of the business and also marketing it.

This is because some of these videographers lack the right skill and expertise when doing the job. This in turn leads to poor service delivery and customer dissatisfaction. To avoid this, hotels are thereby advised to outsource for professionals who are well equipped with skills, knowledge and the right equipment in order to ensure quality production at all times.

For any business to achieve its target it is always advisable for businesses to outsource for professionals who are very well experienced in videography. This is because a poor production may not create the correct impression to the audience. Only quality and eye catching videos attract a large number of audience. In this way the hotels can comfortably use these specialists to reach their clienteles.

The sites where these videos are posted is also a factor to consider. This helps in reaching the right customers very quickly. Some of the hotels may use Google to get high rankings on the website and others opt for Facebook, YouTube or Twitter. The choice of these sites normally depends on the cost of hosting your video. Choosing a cheaper site is always economical to the business.

When selecting these sites also one has to consider the provision of feedback from the people who may watch the video. This is the best way of getting feedback on the quality and the message being passed. Here the hotels can reply to the clients which will in turn boost customer relations.




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