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Watchdog says rum brand was ‘irresponsible’ to imply drinking could enhance personal qualities – even though it did not show the product

A TV ad for Captain Morgan rum featuring a raucous boat party has been banned for implying alcohol can make you more confident.

The TV ad featured a party on a sailing ship with a fun-loving man who has the face of the Captain Morgan pirate logo that adorns the rum’s bottles superimposed over his own.

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