Regulatory body Berec issues guidelines that could benefit publishers struggling with commercial effects of ad-blocking
Plans by mobile phone operators to block adverts for customers across their networks are in doubt after the European Union said they breached net neutrality legislation.
Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should not be blocked by networks, something that mobile operator Three has already trialled in the UK.
Related: Facebook v Adblock: the anti-ad empire strikes back
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