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Euro 2016 promo banned for showing ex-England footballer delivering beer to a building site – an ‘unsafe and unwise location’ for drinking

A Carlsberg ad featuring former England footballer Stuart Pearce surprising workers at a building site with a giant crate of beer has been banned for being irresponsible.

The ad, which appeared on the YouTube channel of builders’ merchant TradePoint, featured the former Nottingham Forest manager playing a prank to promote Carlsberg’s sponsorship of the Euro 2016 tournament.

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