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Study of more than 400 children fuels concerns that exposure to vaping ads could contribute to greater experimentation

E-cigarette advertising may be leading children to believe occasional tobacco smoking is not harmful, and is potentially prompting more young people to experiment with smoking, a study has claimed.

Researchers from the University of Cambridge and the University of North Carolina recruited more than 400 English children for the study.

Related: Smoking banned at Welsh beach to protect children's health

Related: Can e-cigarette makers stub out addiction concerns?

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