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Alphabet, alongside Facebook, is dominating the fast-growing mobile ad market and has benefited from robust sales on mobile devices and YouTube

Google’s parent Alphabet defied expectations to report a 20.2% rise in quarterly revenue on Thursday, while retail giant Amazon slightly missed predicted predicted forecasts due to spending on preparations for the holiday season.

Indicating an end to its record-breaking profits streak, Amazon reported profit of $252m or 52 cents per share, though analysts had predicted 85 cents per share. Revenues reached $32.71bn but are predicted to reach between $42 and $45.5bn for the busy fourth quarter.

Related: Google Fiber to cut jobs and halt expansion of US internet service

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