Thought (Sittin’ On) The Dock Of The Bay couldn’t be improved? Think again! The Black Eyed Peas man has remixed it for a coffee advert – with added donks
Have you listened to (Sittin’ On) The Dock Of The Bay recently? It features a dock but zero donks. There isn’t even a bit that sounds like a record being played underwater, despite its ocean-adjacent setting. What Otis Redding’s warm and wistful classic needs is hauling into the age of brain-pulping EDM, and who better to do the updating than Will.i.am, the Black Eyed Peas’ sonic vajazzler-in-chief?
That’s the premise of Nescafé’s latest attempt to recruit more pod people into their capsule-coffee cult. It certainly doesn’t lack energy: a montage of visual fireworks strains to suggest that Will.i.am whacking pitch-bending synth onto a masterful Otis vocal is a paradigm-smashing way of revitalising a soul standard, much like Nescafé is reimagining boring old coffee.
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