The ads are clearly made to educate others rather than show us as three-dimensional humans. But to have disabled people represented at all is progress
from Advertising | The Guardian http://ift.tt/2f3ROfK
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The recent adverts for Maltesers featuring deaf and disabled actors, first broadcast during this year’s Paralympics, have been the cause of much debate. After Mars Chocolate UK won a competition run by Channel 4 with the brief “look on the light side of d..isability”, the multinational was given £1m-worth of the broadcaster’s commercial airtime for “developing a bold, creative idea which puts disability and diversity at the heart of their campaign”.
Related: I’m a person with disabilities. Why do I have to be a trailblazer too? | Lucy Webster
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