Backlash forces rail firm to withdraw ads urging customers to ‘strike back’ at RMT but it refuses to apologise for campaign
Southern rail bosses have ordered staff to destroy posters urging customers to attack trade unions locked in an industrial dispute with the firm, after the campaign backfired.
An internal email sent to managers reads: “Due to the extremely negative public sentiment around the brand it has been decided to cancel this poster campaign. Could you please ensure all copies of the below posters are removed from display and destroyed immediately.”
Continue reading...from Advertising | The Guardian http://ift.tt/2cSPJQN
via IFTTT
Comments
Post a Comment