News Corporation and the CN Group are suffering from the same crisis, declining newsprint advertising revenue, which imperils the future of journalism
What have the Wall Street Journal and the Eskdale & Liddesdale Advertiser got in common? Or perhaps that question should be: what have the Journal’s owner, mighty News Corporation, and the Advertiser’s owner, the modest CN Group, got in common?
The Journal sells more than 1m copies a day in print while the Advertiser manages about 1,200 newsprint sales a week.
“Print advertising, still the most lucrative revenue source for most newspaper companies, is in a freefall. The cash cow has steadily declined for years, but 2016 has seen an acceleration in the departure of ad dollars.”
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