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Google and Facebook to benefit most as top brands target online audience with bumper budgets

UK advertisers are set to spend a record £5.6bn in the run up to Christmas, as bumper digital budgets for Google and Facebook more than make up for a tougher festive season for TV and newspapers.

As major brands prepare to follow Burberry and Harrods by launching their Christmas advertising campaigns, with the John Lewis commercial due on 10 November, advertisers appear to have put aside Brexit fears to cash-in on the festive shopping period.

Related: Sienna Miller and Domhnall Gleeson star in Burberry's Christmas ad

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from Advertising | The Guardian http://ift.tt/2eAn192
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