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Star-studded gala to woo advertisers comes amid problems including jittery ad market and slowing growth in production business

Behind the showbiz hullaballoo of ITV’s annual showcase for advertisers at the London Palladium, the company’s chief executive, Adam Crozier, is facing his stiffest test since successfully leading the broadcaster out of the previous recession after taking the helm in 2010.

The red carpet event last Thursday came as Brexit jitters left ITV facing its worst run-up to Christmas for advertising revenue since 2008.

Related: ITV sees almost £2.5bn wiped from stock market value after Brexit

Related: ITV cuts 120 jobs as Brexit uncertainty slows UK TV ad market

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