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Sir Kenneth Grange, who designed the kitchen mixer, has revealed he made it heavier to appear higher quality. But it’s not the first time we’ve been duped by clever design

Stella Artois once ingeniously convinced us to pay more for its average beer by marketing it as “reassuringly expensive”. It was honest, at least, unlike Kenwood, which might otherwise have sold its ubiquitous Kenwood Chef food mixer as “reassuringly heavy”.

Sir Kenneth Grange, who redesigned Ken Wood’s original mixer in the 1960s (and created more besides, from Kodak cameras to Intercity trains), has revealed that he made the appliance with a particularly heavy material to give it a sense of quality.

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