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A catchphrase may not say a lot about a country, but some nations know a snappy soundbite when they see one. A holiday website has mapped every slogan in the world – which will tempt you to visit?

It’s a challenge for even the most creative and blue-sky-thinking marketing person: how do you sum up your amazing (or possibly not-so-amazing) country in a slogan of just four words or so?

Holiday deals website FamilyBreakFinder has collected every country’s tourism slogan and plotted them on a new map (although 38 don’t have one, including North Korea and, more surprisingly, Sweden) – an amusing insight into how countries try to sell themselves.

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