By Deborah Bell The business of hospitality is a good one. It brings in the cash, and in large amounts. The hospitality sector is just as profitable as other service industries such as banking and insurance. In fact, some of the richest men in the world run chains of hotels. These billionaires depend on luxury hotel marketing to make a profit. This is all about modern strategies, techniques and tips for selling a service. Things have changed since selling became a mainstream business activity. Presently, there is harnessing of the latest technologies to facilitate a high level of efficiency and effectiveness. Leading professors and scholars all over the world agree on one thing and it is the fact that marketing works. The power of selling is no longer a subject of debate. It is a proven and tested fact. That is why advertising firms are making profits running into millions of dollars. The whole affair does not work by itself. One should make things to work. Nothing comes fre...