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TV advertising campaign featuring real people highlights community groups supported by retailer’s loyalty scheme

The Co-operative Group’s Christmas TV advertisement is featuringpeople involved with the local community groups that have benefited from its revamped membership scheme.

The Manchester-based mutual, which now focuses on groceries and funeral homes with some remaining financial services operations, said it wanted to show how shoppers buying its award-winning champagne, smoked salmon and other foods for Christmas could help local charities by giving them financial support.

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