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Global study claims industry’s marketing methods are encouraging young people to drink and often breach codes of practice

Public health experts have called for a ban on alcohol advertising in the UK in light of new research that claims the industry’s marketing practices encourage young people to drink.

Studies into the impact of alcohol advertising around the world found that marketing practices often seemed to breach the industry’s own voluntary codes of practice, which in any case were not sufficient to protect children.

Related: Children whose parents give them sips of alcohol 'more likely' to drink as teens

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