The supermarket chain has spied on the nations kitchens - and apparently we’re all doing the ‘spag bol boogaloo’
In their new ad, high-street enormo-grocer Sainsbury’s has unexpectedly abandoned the usual supermarket battlegrounds of product range and discount pricing to focus on something rather more conceptual. Namely, that you can lemon-squeeze as much pleasure out of preparing a meal as consuming it. Thanks to a nationwide spycam network of hacked smartphones and laptops, Operation #FoodDancing assembles black-and-white surveillance footage of Britons La La Land-ing around their kitchens, throwing shapes while chucking together their dinner.
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