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Garry Richardson told Radio 4 listeners that the cricketer Jimmy Anderson was ‘speaking to us in conjunction with Brut’

The BBC has apologised after one of its longest-serving presenters appeared to promote Brut aftershave on Radio 4’s Today programme.

In a broadcast that prompted a flurry of complaints on social media, the sports presenter Garry Richardson, a 35-year veteran of the programme, ended an interview with the England cricketer Jimmy Anderson on Thursday with a line more typically heard on commercial radio.

"That was Jimmy Anderson talking to us in association with Brut Aftershave." Is that really allowed on a BBC programme like Today?!

@BBCRadio4 sports report this morning incl the words 'in conjunction with Brut' - blatant advertising by #BBC #radio4 not acceptable.

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