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Swedish furniture giant issues a guide to identifying a genuine Frakta bag after influential fashion house launches uncannily similar tote

Remember the last time you lugged a bag of stuff around Ikea? Remember how your back strained; how the scratchy handles tore at the skin on your palms and turned your fingers blue? Well here’s some interesting news from the world of fashion: that, right there, was you living your best, most aspirational life. That was your big style moment.

Because Ikea shopping bags are where it’s at in fashion in 2017. The hottest name to drop right now is not Kate or Naomi; it is Frakta.

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