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Broadcaster’s creative chief says she would be ‘absolutely delighted’ if show, bought for £75m, gained audience of 5 million or more

Channel 4 needs the Great British Bake Off to attract at least 3 million viewers per episode to break even on its blockbuster £75m deal to buy the show, the creative chief of the broadcaster has revealed.

Jay Hunt told the Edinburgh international TV festival she would be delighted if the programme attracted between 5 million and 7 million viewers when it airs for the first time on Channel 4 next Tuesday.

Related: Bake Off first-look review – exceedingly good, despite switch to Channel 4

Related: Prepare for the best series of Bake Off yet, says judge Paul Hollywood

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