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Moneysupermarket commercial featuring dancing businessman prompts hundreds of complaints to advertising watchdog

Adverts featuring a twerking businessman in high heels, a lesbian kissing scene and a mother telling her son about his dead father’s favourite McDonald’s burger have angered viewers the most so far this year.

The Moneysupermarket “dance-off” ads featuring a man called Dave wearing denim cutoffs and heels received the most complaints – 455 – of any campaign in any medium, with viewers objecting that it was offensive and overtly sexual, possibly homophobic and having the potential to encourage hate crimes.

Related: Arnold Schwarzenegger’s PPI ad proves it: the end is nigh for western civilisation | Jack Bernhardt

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